Question

Topic: Taglines/Names

Name For Coffee Bean Company.

Posted by Anonymous on 1/10/2009 at 6:43 PM ET 500 Points
I am hoping to set up a company selling coffee beans from the supermarket shelf but haven't come up with a suitable name. I would like the packaging and the name to be intertwined. eg I had the name copperhead in mind with copper coloured packaging but unfortunately someone else has it. Does any one have any suggestions. It will be fair trade coffee sustainability etc are important but need not be linked with the name. With thanks Ellen
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RESPONSES

  • Posted by mgoodman on 1/10/2009 at 7:11 PM Accepted
    Who is your primary target audience? Where do they live? What is your unique selling proposition? Why should someone consider buying your coffee instead of one of the other dozen brands (or more) on the shelf?

    Coming up with a good name requires that we start by understanding your market as well as the key benefit you're going to offer.

    How do the folks in your primary target audience decide on what kind of coffee to buy? What are they buying today? Are they brand loyal, or are they switchers?

    You may want to start your planning process by doing some simple market research among your target audience to get at these kinds of issues. Let me know if you need more info.
  • Posted by Mikee on 1/12/2009 at 12:21 AM Member
    The Better Bean
    Best Beans
    Beans, Beautiful Beans
    Beautiful Beans
    Magic Beans

    Mike
  • Posted on 1/13/2009 at 12:51 PM Member
    Javaberry Coffee Beans
    Redhead Coffee Beans
    Red Bay Coffee Beans
    Blackbeard's Coffee Beans
    Blue Moon Coffee Beans
    Blackbird Coffee Beans
    Blackthorn Coffee Beans
    Greenbrier's Coffee Beans
    Greenhearts Coffee Beans
    Greenhouse Coffee Beans
    Greenwoods Coffee Beans
    Brownstone Coffee Beans
    Pinkerton's Coffee Beans
    Pink House Coffee Beans

    Marketing-Riot


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