Question
Topic: Research/Metrics
Need Ammo! Purl Stats Vs. Non-purl Stats?
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Many of these incredible return rates featured on Mail House web sites... hmmm....
Are there any marketing industry association white papers out there with conservative, unbiased studies that compare PURL vs Standard campaigns? I love the idea of PURL, but as I'm preparing to recommend it to clients, I need some good statistical ammo.
THANKS!