Advertising/PR - Title of owner on business card from Anonymous: MarketingProfs Question 31842

Topic: Advertising/PR

Title Of Owner On Business Card

Posted by Anonymous on 1/9/2010 at 8:19 PM ET 50 Points

Is the title, "Principle Consultant" appropriate for the owner of a IT company?

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Posted by SteveByrneMarketing on 1/10/2010 at 3:22 AM Member

this link may help ...

https://wiki.answers.com/Q/Is_Principle_consultant_or_Senior_Consultant_the...
Posted by tim.beadle on 1/10/2010 at 6:11 AM Accepted

Principal Consultant could be appropriate (note the spelling!). The question is whether it is better or not to hide that he/she is the owner. Personally I have always chosen to 'Director" on my card rather than the more accurate "Managing Director". If he/she is actually going to be consulting for clients then I'd actually have two cards - one with Principal Consultant and one with President or CEO.

Tim Beadle
Posted by prhyatt on 1/10/2010 at 8:34 AM Member

It depends upon whether you want to emphasize your role as a consultant or your role as the owner (meaning you are the go-to person for management and operations issues). I would not use Principal Consultant if you are the only employee, although I think simply Consultant would be OK. If you have other employees in your business, then either is OK, according to how you wish to present yourself.

I respectfully disagree with Tim. I think 2 cards would be confusing; however, I would not object to "President and Principal Consultant" (again, assuming you have multiple employees).
Posted on 1/11/2010 at 8:26 AM Author

Thank you all.