Know-How Exchange : Copywriting

That's the old adage isn't it?

I've got an intellectual problem.

I selling my house and have selected an agent after auditioning three but I'm not sold on their copy writing approach. I understand location and the main property photo will carry more weight initially but I believe I need to hook the buyers heart then their head. Am I correct?

I know my 4.4% fees are my cover charge to the MLS world but they have suggested WE sit down and work on the narrative....I'm a creative ADD type of guy but a real estate narrative sounds like a whole different deal to me.

Any improvements or suggestions on how my agent approaches property write-ups is appreciated.

Sample listing of a friends place ...

Description:

this stunning, architecturally designed home overlooks an equally stunning historical view - the grand pre dykes! there is timeless character here with lofty ceilings, classic trims and finishes, large country kitchen with granite counter tops and a multitude of cabinets, an expansive great room with gallery overlooking it, luxury master suite on main level, plus three additional bedrooms and two baths upstairs, one of which is an ensuite for one of the bedrooms. perfect for guests! also on the second level is a games room and den/office. some recent upgrades include: new roof shingles, 3 new windows, granite counters, new and refinished flooring in many rooms, new powder room, and fresh paint. complete list available. this home is wired for generator. garage is dry walled and painted. basement has wood elevator, wine cellar, as well as room for further development.


Do I suggest telling a story about enjoying the home versus listing stuff or what?

It goes against the grain to hire someone then 'do' the job but it's my place soooo.

Thanks for any approach tips, writing direction or links.