Know-How Exchange : Research/Metrics

You should be able to find what you are looking for here:

https://www.marketresearch.com/browse.asp?categoryid=289

The figures you need are really just for the market you serve. Knowing about another country or worldwide trends won't be very useful as benchmarks for your business. Is there a local/regional convention and tourism bureau of some kind that might have useful information for you?

If the all else fails, is there any way you can get together with key competitors to share sales data? I know this is tough, but once manufacturers and retailers started doing this (through third party providers like IRI and Nielsen), it revolutionized the industry.

Unfortunately, still no data available for South Africa, still a fairly young industry. Any suggestions on what I can do with the little data I have?

If I understood you correctly, you only have the total industry turnover some years back, and your own turnover for several years. So, the one thing you can do with the data you have is
1) calculate your market share for the year you have the total turnover data (which you did)
2) assume your market share stayed the same and simply multiply your annual turnover with the above calculated market share to come up with estimated annual total industry turnovers.

Of course, this does not give you any insight in whether you market share has increased or decreased...

which brings me to the key question: why do you (believe you) need to find out whether your market share has increased or decreased? Which decision will it influence at your company? Is that decision worth the time and money you may need to spend to get the information?

Thank you, you are quite right perhaps this is not of much significance other than wanting to know if our competitors are making headway and whether our marketing efforts are paying off. Not of much use in the planning going forward. Just frustrated by the lack of measurability.