Know-How Exchange : Taglines/Names

Congratulations on your success! Time to rebrand? Why? Seems like your brand is working for you as is. A slogan? How is that going to help you secure more clients? Let me ask you this: How do you get clients today? I'm going to take a leap here and say that you're going to answer me with, "Word of mouth." People see how well we do an event and tell others who tell others who...well, we get the message here. You already have a brand - how you perform your services. People like it. Changing it would not be a good thing. In fact, having a slogan might distract people from being able to refer you versus help you! Perhaps you should concentrate on how to improve people's ability to refer you. There are three reasons why people wouldn't refer you: First, you don't ask. Second, they don't know how. Third, you don't have a relationship built with them - they don't trust you enough to refer you. Asking is easy - after you have the right amount of trust built up. Build the trust through your performance at jobs and willingness to help others. After that, it's a matter of educating them on how to refer. You have to educate them on WHO you are looking for. The more specific the better - companies, positions in companies, specific names of people. All of these things are available in databases - easy to get. Or you can describe situations - weddings, corporate events, non-profit fund raisers, and so forth. Another way to get your name out there is to partner with other businesses - florists, halls and hotels, rental places, etc. These elements of your business are more important than a slogan and will have a more profound positive impact on your business short term and long term. Then, your slogan can be:

Our success depends on making your event successful.

I hope this helps.

Wayde

I will echo what Phil and Wayde have said: Why would you want to rebrand a successful brand? My advice: DON'T.

As for a slogan: Why do you want to add a "slogan" (or tagline) to your company? What do you expect it to do for you? What do you want to communicate that your name doesn't?

Do you think that business will be better if clients think you are "funny, personable and creative?" If so, then the best way to do it is to be that way, not to tell people you are. Is that what prospective clients look at to decide which event company to hire?

It's better if YOU remain funny, personable and creative. I agree with everyone, why bother with a tag line? If you pick any of the ones you mentioned it might do you more harm than good.

I agree with you. It is time to slow down. And it is time to consider how you can bring even more value to your clients, not change something that is working.

Evaluate how well your advertising is doing for you. Has anyone EVER called you and hired you from the advertising?? If not, drop it! In your business, it's more about who you know and who they tell so that they will trust you immediately when they need an event planned.

I tend to agree with you taking the "marketing" out of the name. But, this is a very minor change. Biz cards and website - they are going to be fairly minor in your selling process.

With respect to the furniture rental - take a look at the profit margin for that and the market for that. Does it really make sense to change your whole strategy for a "side-line" offering?? FOCUS! You can't be good at everything. Do what you're good at and let the other stuff go!

Wayde