Know-How Exchange : Social Media

I recommend a social media tool that allows your community mngr to monitor and post and share social mentions from a single dashboard and assign different mentions to relevant team members. You can do this with Radian6. Example: You see a mention in response to your tweet that would impact customer service. You have a customer service rep with a seat behind the dashboard. Your community mgnr assigns that mention to him. Then there's a blog comment that impacts product development. The community mngr assigns that post to the person from product development. Everyone can see who's assigned what and can see the actions taken/date and time, etc... all from the dashboard. I'm sure there are other tools that offer this as well, but Radian6 is the one I know and it is very respected among professionals.

Dear Jason,

For short thoughts, and to drive people to appropriate links, Twitter is an ideal platform for one to many messaging and positioning. Just bear in mind that social media is about being "social" first and foremost: think of it as the cocktail party of the marketing world and you'll get the general idea.

The sooner you can link Facebook, LinkedIn, and YouTube based content and links to integrate the whole, with each of these elements directing people to relevant blog and content sites that deliver consistent messages that all align with people's desired outcomes, the sooner you'll build a following.

There are LOTS of ways to manage social media and
lots of it can be outsourced. The thing to be aware of is consistency of message, and as you rightly pointed out, the singularity of voice is vitally important.

Your thought to filter all postings through one individual as a starting point and to create as much of a repository of 'tweets' as possible for efficiency in approval is bang on the money.

Likewise you goal of one resource for a total of 25 minutes a day to submit at least 2 tweets, review RT's and responses while managing tweet approvals.

This can't be faulted. So, stick it out there and see what happens. And to automate tweets (NOT replies and RTs) consider using Hootsuite. A Pro account will set you back just $5.99 per month. Details here: https://hootsuite.com/plans

I hope this helps. Good luck to you.

Gary Bloomer
M.Profs KHE Top Social Media Contributor
The Direct Response Marketing Guy™
Wilmington, DE, USA

As a follow up, in addition to my online social media marketing workshop, I also manage the social media for a global organization (I'm on staff there). I don't know that 25 minutes a day will be quiet enough, especially when you throw in submitting stuff for reviews and that process.