Know-How Exchange : MProfs PRO Seminar Q&A

How often would you suggest updating or changing video content on your website?

There is no one answer to this question because it depends on your industry, your particular company, your goals for the video content, and your capabilities and budget. However, I think you should only change or post new content whenever you have engaging, professional video to put on your website. In other words, don't shoot a video that is of poor production quality on a topic that wasn't carefully researched just so you can put a new video up on your website. This will cause your target audience to think of you as a provider of low quality information and will certainly cause them to stop visiting your site.

If you don't have the budget to produce high quality video, you may want to start a company blog instead. Blog software is free and easy to install, and blogs can be written fairly quickly, too. While blogs still take creativity, research, and good writing skills, they are much easier and cheaper to produce. They can also be shared just as easily across social media sites.

I hope I helped answer your question!