Question

Topic: Advertising/PR

Ideas For A Hand Sanitizer Experiential Activation

Posted by Anonymous on 9/29/2011 at 11:35 AM ET 125 Points
hello everyone,
I've been asked to come up with an idea for an experiential marketing platform for a hand sanitizer brand which is a fairly new market in my country. I thought of using a glow germ kit to scan hands, but i found out that the kit only works with hand washing and not hand sanitizers. I don't know how I can show people the efficacy of the product. Thanks.
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RESPONSES

  • Posted by michael on 9/29/2011 at 11:39 AM Accepted
    Do you trust the product? Have people use it and then feed you something...with their hands.


    Michael
  • Posted by Peter (henna gaijin) on 9/29/2011 at 12:03 PM Accepted
    Are there test kits that can be used to determine bacteria? Ones that work reasonably fast? Swipe kits and all? if there are, then maybe run a test in front of people?

    If the tests are expensive or take too long, would it work to do a video of the test being done and the results? A bit less experiential, but may be effective.
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