Question

Topic: Research/Metrics

Closure Study

Posted by Mandy Ang on 125 Points
Anyone did closure study or is doing closure study now?
Do you think it is worth it to carry out closure study?

Closure Study I'm referring to is the calling up of a number of random prospects who received your direct mailers for the action taken.

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RESPONSES

  • Posted by koen.h.pauwels on Accepted
    following up on Phil's excellent 'it depends', my experience is that most respondents are uncooperative when they perceive this to be another attempt at selling. Instead, they are more response when they feel it is an honest attempt to learn how to improve the information/service they receive. To that end, it is often better to have a third-party do the closure study. For instance, this would be a project appropriate for business students and inexpensive for you.

    good luck

    koen

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