Go PRO for just $195 (reg. $279) with code MUSCLE »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
12/20/2012 at 5:19 PM ET
I''m new to the spirits business and just got my first client, a new vodka company. I have researched what other companies are doing with their bottle branding, add-ons such as shakers and shot glasses but I don''t want to follow the crowd. I''m looking for fresh ideas any fresh thoughts would be greatly appreciated!
12/20/2012 at 6:00 PM
Where are they marketing the brand, Tom? There are some strange limitations on how you can promote and advertise alcoholic beverages, so the country and state laws have to be at the top of your list when planning marketing activity.
What is your role in this? Are you an agency? Does the brand have a name yet, or are you expected to name it too? Initially I would think the objectives are to (a) create brand awareness, and (b) stimulate initial trial. Is that right?
Is there a brand story? What's unique about this vodka? You probably want to tap into the brand name/uniqueness with your early promotions to register the brand name and positioning.
12/21/2012 at 12:50 PM
what makes your vodka special? Where does it come from - or was it brewed by Russians in Kansas ;-)
The Polish Zubrowka has a straw in it - part of their tradition. I don't know if you are allowed to add things to the vodka in this way. It had no effect on the vodka itself, it was special.
Any thoughts? Moriarty xx
12/21/2012 at 1:13 PM
I don't have any brilliant ideas but a story which may or may not spark some inspiration. I have a friend who's bucket list included a cruise on a Russian Icebreaker - this fantasy included a lot of vodka - which is why I think of Russian Icebreakers when I think of Vodka. So perhaps you could run a competition - win a cruize...
A neat add-on could be ice tongs - ice bucket.
I also love the idea of putting something in the bottle - maybe a few perspex cubes of ice - oh, to me Vodka and ice cold and beautiful ice blue seem to go together - ok, lots of rambling...
12/31/2012 at 8:47 AM
I am closing this question since there hasn't been any activity in 10 days.
Thanks for participating!
BACK TO TOP
Post a Comment
These Six Stupid Marketing Metrics Need to Die
by Larry Kim
The Only 10 Slides You Need in a Pitch [Infographic]
by Verónica Maria Jarski
20 Must-Have Tools for Clever Marketers
by Elizaveta Naumov
How to Track Your Tradeshow ROI
by Peter Symonds
How Six Common Words Influence 1-to-1 Email Open Rates
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with