Know-How Exchange : Advertising/PR

For now heres a list of channels that can be used to promote your messages:

EXTERNAL MEDIA:
Aerial advertising
Audio/Visual material
Books
Business Gifts
Case Studies
CD-Rom
Cinema
Competitions
Corporate Hospitality
Customer Training
Customer user panels
Dealer panels
Direct marketing
Directories and yearbooks
Editorial publicity
Email
Events
Helplines
House Magazine
Internet
Letters
Literature
Magazine ads
Mailings - ads and press releases
Newsletters
Newspaper ads
Outdoor posters
Packaging
Private exhibitions and receptions
Point of purchase
Public Exhibitions and Tradeshows
Radio
Roadshows
Sales aids
Samples
Seminars and Conferences
Social events
Sponsorship
Telephone
Television
Video Conferencing

PEOPLE AS MEDIA:
Academics
Agents
Business partners
Consultants
Customers
Employees
Journalists
Other outside influences
Retailers
Trade associations

INTERNAL MEDIA:
Annual reports
Attitude surveys
Award ceremonies
Campaign presentations
Company magazines
Information on PCs
Intranet
Literature
Local newspaper articles
Manager/employee team talks
Mass meetings
Notice boards
Pat packet inserts
Posters
Senior management presentations
Special competitions
Sports and social events
Static displays
Training sessions
Videos

You may want to go online and do a google search on "marketing reasearch". There are many firms and websites out there who have compiled data for all kinds of demographic needs etc.

I would also recommend focusing on the customer. Put yourself in their shoes and ask yourself if you would honestly utilize the product you offer for the price. In stead of thinking "I have a classy product, so PICK ME!!", try thinking "Why would they pick me?". Why bath fixtures? Because you like bathes? Does your country they utilize a lot of exlcusive bath fixtures...or do you just think they should? Ask yourself the things.

Another useful tool is in an article by Michael Fischler, founder and principal consultant of Markitek (markitek.com). It is free, easy, and VERY enlightening!

https://www.marketingprofs.com/2/fischler1.asp

You may also find a TON of info for your project at:

https://searchengineformarketers.com

and

www.brandchannel.com

I also agree with the above advice of checking into your competetors for info. Very useful and exactly what I did and still do as well as the above.

Good Luck!

- Jett Enterprises, Inc.

Having once worked in the building design profession, which includes architects and designers, I would absolutely make them a key channel.

Call and arrange for a lunchtime presentation, bring a nice lunch into their office and present your line to the entire group, and then following up regularly (and this could even be via email marketing).

You are sure to get them specing in your product when it is appropriate.

Hope that helps.