Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 602,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Topic: Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
First Day Marketing Activity
Posted by Anonymous on
2/24/2013 at 6:51 AM ET
Please suggest an activity/ ice breaker for the first day of marketing class to make students appreciate the importance of marketing
2/24/2013 at 9:34 AM
You could play a logo guessing game:
You could divide the class into teams, give each team $10,000 to "play with", and come up with a plan to sell a new drink targeted to improve memory of students (so they'll perform better on test). Then ask: How would they spend it? When? Why? How would they measure the results of their actions? What does a success look like?
2/24/2013 at 1:54 PM
Something simple: throwing beanbags. Sounds dumb - just see how they throw and catch them. There are those who will throw fast, those who will throw slowly. Those who catch easily, those who don't. Those who they choose to throw to, those they don't. All of which is a metaphor for communications - which is the essence of marketing.
You could also have an opening session with your trainees trying to guess the likes of customers who bought various goods.
2/24/2013 at 7:28 PM
I suggest splitting the class into two groups. Group 1's role is to agree on and to present a PRO marketing stance from the point of view of the marketer. Group 2.s role is to present an ANTI marketing stance from the point of view of the customer. There can be no winner, nor is the object of the exercise to "win"; it's simply to show the two sides of the debate of the validity and of the intrusion of marketing.
2/25/2013 at 7:35 PM
I like Gary's idea...but, would add something to the mix.
Add a product. If they are going to present a Pro-stance, present it using a product.
"SELL ME THIS PEN" and tell me why I should buy it from you.
on the other side...tell me why I don't need marketing to bring this pen to market.
3/4/2013 at 8:43 AM
Thank you Jay Hamilton-Roth,Moriarty, Gary Bloomer, MONMARK GROUP for your suggestions. The idea by Jay can be used by splitting the class into groups and make them present the marketing of the product and the logo guessing game can be used as a filler during the class. All the ideas are really very interesting to be used at some point during the marketing class.
BACK TO TOP
Post a Comment
2015 Will Be the Year of Video Marketing
by Tyler Lessard
The Evolving Sales Funnel
by Alessandra Ceresa
The Best Content Types for Each Stage of the B2B Sales Cycle ...
by Ayaz Nanji
Flip Your Media Plan: From Old-School Marketing to Digital in ...
by Susan Solomon
29 Must-Read Content Marketing Articles of 2014
by Larry Kim
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with