Question

Topic: Branding

How To Measure The Effectiveness Of Corporate Brand Design

Posted by Anonymous on 2/27/2004 at 10:05 AM ET 250 Points
I am a student doing research into ; How to measure the effectiveness of Corporate Brand Design. I am living in The Netherlands at the moment. I know that the UK is more familiar with this topic. I am looking for different models/ answers/ feedback to this question.
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RESPONSES

  • Posted by Blaine Wilkerson on 2/27/2004 at 10:14 AM Accepted
    I would also recommend focusing on the client. Put yourself in their shoes (no pun intended) and ask yourself if you would honestly utilize the services you offer for that business. In stead of thinking "I have a cool talent, so Pick ME!!", try thinking "Why would they pick me?". Why shoe stores? Because you like shoes? Do they utilize a lot of graphics...or do you just think they should?

    Another useful tool is in an article by Michael Fischler, founder and principal consultant of Markitek (markitek.com). It is free, easy, and VERY enlightening!

    https://www.marketingprofs.com/2/fischler1.asp

    You may also find a TON of info for your project at:

    https://searchengineformarketers.com

    and

    www.brandchannel.com

    Very useful and exactly what I did and still do as well as the above.

    Good Luck!

    - Jett Enterprises, Inc.

    P.S. I am American...I hope that is OK ;)
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