Question
Topic: Career/Training
Sports Mktg: Opportunity, Career-related Scope, Books, Info & How To Proceed
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I want to know about the sports marketing field - its viability(from India), way to proceed, which books to read, articles, magazines to subscribe to & the approach to be successful in the long-term.
Which key attributes are the most imp. for a career like sports marketing? I'm working with a relative & currently cannot take a stint with a sports mktg giant like IMG etc., so i want to go flat out in my own business.
your help will be useful in shaping a career .....
THANKS IN ADVANCE.
kunal kalia
New Delhi