Question

Topic: Advertising/PR

Looking For A Catchy Tagline

Posted by tatteredrentals on 4/16/2014 at 1:02 PM ET 25 Points
Hi. I am launching my Dream business and need a catchy tagline. It is a Vintage event planning, styling and photography business. We also provide vintage rental items. There is no other business like mine in the area. Dayton- Cincinnati Ohio so I really need to grab attention and combine the 3 components of the business
the business name is..

tattered
vintage design & rentals

Thank you



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  • Posted by mgoodman on 4/16/2014 at 1:18 PM Moderator
    More than a "catchy" tagline, you need to make it clear what your business DOES and why someone might want to hire you. When do people get to learn that you plan, style, and photograph their events? And what kind of events? Is it just weddings?

    If I saw your business name I might well conclude that you design and rent clothing or household furnishings.

    As a separate matter, how are people going to learn that your business exists? Do you have a marketing plan? If not, that's the place to start. If so, you probably know that you have to be visible before a tagline can "grab attention." I would think that awareness among your primary target audience would be the most important objective initially. That's usually not a job for the tagline.
  • Posted by tatteredrentals on 4/16/2014 at 2:12 PM Author
    Thank you for your response. I do not have a plan in progress yet as I am in the beginning stage. As for what we do, we provide brides, photographers, and stylists with unique vintage props and antique furniture for weddings, events and styled shoots. In addition we offer the event planning aspect and professional photography. Events can be any celebration , not just weddings.

    Thank you again.
  • Posted by mgoodman on 4/16/2014 at 3:35 PM Accepted
    Your plan should come first. You may find that putting the three different businesses (rental, event planning and photography) under one umbrella is too much, and the result is that none of the businesses will flourish. The target audiences and the benefits may be different, and you'll just lose focus and confuse everyone.

    In any event, I would get the plan (and your positioning) started BEFORE you deal with a tagline. The positioning and your marketing strategy will facilitate tagline development.
  • Posted by tatteredrentals on 4/16/2014 at 4:50 PM Author
    Thanks. I will keep this info in mind.

    I appreciate it.
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