Question

Topic: Taglines/Names

Name For Our Signature Gala Event

Posted by bfrank on 4/23/2014 at 12:39 PM ET 250 Points
We want a name for our gala that is timeless, represents diversity, is catchy and classy. We are in the medical health care field.
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RESPONSES

  • Posted by mgoodman on 4/23/2014 at 1:33 PM Accepted
    Who is your target audience? Where? What is the gala supposed to do/be? What does the name need to communicate? We need more information before we can really be helpful. What's the name of the sponsoring organization?
  • Posted by bfrank on 4/23/2014 at 1:40 PM Author
    Our target audience is the corporate community in Baltimore. The Gala is to support our mission of providing quality health care to a diverse population. I'm not sure the name needs to have a relationship to our organization name or health care in general. We are a medical center.
  • Posted by mgoodman on 4/23/2014 at 3:52 PM Moderator
    I still don't get it. What do you want the target audience to do? Is the gala a fund-raiser? Is it a celebration? Why not just call it "Chase Brexton Gala?" Is there a theme? Is this an annual event?

    If the target audience is the corporate community, why might this be interesting to them? Some of this is probably obvious to you, but I'm sitting here scratching my head trying to figure out what you want and how you're going to decide which of our suggestions to accept. What are the criteria for picking a winner?
  • Posted by tcgren on 4/23/2014 at 5:45 PM Accepted
    Are there any other specifics that might be relevant such as where it's held, e.g., if on the waterfront, do you want a nautical or water theme? If in an old historical building, do you want a vintage theme? If there was a theme prior year, what was it and do you want an extension of that or completely distant from that? What time of year? (Summer or Spring?)

    Red Hearts Ball
    Spring Fling
    Summer Solstice Soirée
    Fall Ball
    Winter Wonderland

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