Know-How Exchange : Branding

Really, it is how your products affect and support your brand, and the growth of your brand life cycle. Products can have a much shorter life cycle than brands and brands often use product changes and enhancements to try and keep the brand life cycle growing. A brand can have multiple products, like Kellogg's, Kellogg's is known for breakfast items but yet they have other brands and products below the Kellogg's brand that support and bring to life the Kellogg's name and support the brand life cycle. Products are introduced, grow, mature and sometimes decline but the brand needs to stay consistent supporting the companies overall message.