Question

Topic: Branding

Brand Activation Idea For Underwear Brand In India

Posted by jaswijoseph on 7/15/2014 at 6:54 AM ET 125 Points
need brand activation or integration ideas for a premium men underwear brand in India.
1.Target group is youth.
2.Activity needs to happens in colleges across India.
3.idea should be able to engage the youth
4.This brand is not very prominent in India
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/15/2014 at 8:36 AM Accepted
    I'd start by understanding who are your loyal youth customers today, and what they love about your brand. If you're not sure, interview them. Your next step would be to spread the common message to other youth. It may be: sponsoring college teams, offering college scholarships, internships, branded merchandise, musical events, etc.
  • Posted by saul.dobney on 7/17/2014 at 3:14 PM Accepted
    I'd do some research to find how who buys the underwear. In Europe at least for many young men underwear is a purchase made for them, not necessarily a choice they make themselves. So bizarrely you may want to target women... or another alternative may be gay men... But you really need to dig deep research-wise - who cares about what underwear they wear? Where do they buy and how do they find out about brands?
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