Question

Topic: Taglines/Names

Lookin For Jewelery Brndname For India For Eretail

Posted by Anonymous on 7/17/2014 at 2:38 AM ET 125 Points
Hi we are a family jeweller in india, and i being the next generation want to expand in E-retailing of jewellery.

My target market is women in the age of 15-35
And my strength is designs.
and the jewellery is in stones, gold and diamonds.

Please suggest me with names that can be used as brands which are small and resounding.

The name should be for the coming 5 decades and the target is basically E-marketing.
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RESPONSES

  • Posted by mgoodman on 7/17/2014 at 8:23 AM Accepted
    What do you know about your target audience? Where do they live? How do they decide on the jewellery they buy? What other products do they buy online? What adjectives describe the jewellery they want? What is most important in their lives? How do they FEEL when they wear their favorite jewellery?

    Also, how will they find you? What will drive them to your e-retail shop/site? This is not a category where "if you build it they will come."

    All of this is to say that you probably ought to start with a business and marketing plan. It's premature to be looking for a brand name. The strategic positioning needs to come first, and that requires that you narrow your target audience focus and really get to understand what makes the target audience tick.

    There are more than 800 million people in the target audience you've defined, and it's going to be impossible to get your message to all of them. Start with a narrow sub-set of that audience. You can always expand once you've achieved success with the first stage of the business plan. Prove (to yourself) that you can succeed on a small scale before you invest in making this a big business.
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