Question

Topic: Taglines/Names

Looking For A Tagline For My Organization Business

Posted by chief024 on 8/25/2014 at 2:51 PM ET 250 Points
I am having a difficult time coming up with a tagline for my organization business. My business name is Your Fairy Organizer. I specialize in children's organization ( bedrooms, closets, playrooms, art rooms, schoolwork.) So far, I have:

Professional Childrens Organization
All Your Child's Organizational Needs
Specializing In Getting Your Kid Spaces Organized

Blah, please help. Any advice is much appreciated.
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RESPONSES

  • Posted by mgoodman on 8/25/2014 at 3:37 PM Moderator
    Let's start by understanding why you want a tagline and what you expect it to do for you. Are you concerned that the name doesn't adequately tell people about your services? Or are you hoping to extend the description of your services to an end-benefit (i.e., an emotional payoff) for your target audience?

    If you don't have a specific goal for the tagline, maybe you don't really need one. And if there is a goal, we should know what it is before we start suggesting possibilities. There is no law that you have to have a tagline, right?

    As for the ones you've already thought of, there are a few problems: First, "Professional Childrens [sic] Organization" sounds like an advocacy group for very young professionals. More confusing than helpful. The others repeat the word "your" from the name and raise the issue of who "you" are. It's the parents you're targeting, right? You want them to outsource responsibility for making their children anal, I presume.

    Maybe the tagline should let folks know what geographic area you serve, or why/how children (and/or parents) will benefit from your services.

  • Posted by chief024 on 8/25/2014 at 4:01 PM Author
    I want to extend the description of my service. I organize, I believe my name makes that clear. But I need to say I only organize kid spaces.

    Yes, parents are my target audience. Children are constantly growing out of clothes and shoes and toys. They have a constant stream of schoolwork and artwork and projects. I want to make a parents life easier.

    I understand not wanting to use "your" and "organization" again. My taglines were horrible, but I am stuck.






  • Posted by Jay Hamilton-Roth on 8/25/2014 at 4:18 PM Member
    Tame Your Kids' Mess(es)
    Changing (Childrens') Mess To Amazing
    Stop Cleaning Up After Them
  • Posted by mgoodman on 8/25/2014 at 7:10 PM Moderator
    Do you simply clean up and organize once (and get called back every week to do it again), or do you show kids how to keep their rooms neat all the time? (Is that even possible?) Or do you provide an ongoing "nag service" so the parents don't have to?

    What's the promise to parents? What do parents think they are getting when they hire you?
  • Posted by chief024 on 8/25/2014 at 8:30 PM Author
    My ultimate goal is to put a system into place that makes it easier for kids to keep things neat and clean, such as a playroom. I set up closets and drawers to help both the parents and their kids to be more efficient and save time getting ready. I also take clothes they have outgrown and either store them for younger siblings or donate them ( and make an itemized list for parents for tax purposes) or sort them out and tag them if a parent would like to sell them.

    I would suggest I visit twice a year, to go through clothes and toys they have outgrown, and help the parents get rid of those items. ( Spring cleaning, back to school, before they file taxes, etc.)

    I will consult with a parent and see what they think will work best for them: having the children involved, working side by side with the parent, or just going in and putting some order in areas where it is needed. ( All these have been requests made of me, and I adjust to what the parent thinks will work best.)

    I go in, put a system into place, and help to maintain it when needed. I get rid of items no longer needed, a parent doesn't have to worry about it. They want it gone? Done. Stored? Done. Donated? Done. I am there to make life a little easier and to have more time to spend with your family, instead of wasting an hour cleaning a playroom or finding an outfit.
  • Posted by Blaine Wilkerson on 8/25/2014 at 11:02 PM Accepted
    You stated:

    "I am there to make life a little easier and to have more time to spend with your family..."

    Bam! Right there! THIS is what you are selling. This is the basis to your value proposition and your brand. It's your mission statement.

    Write it down, print it out onto vinyl letters and put it on the wall where you work. Put it on a sticky note on your monitor. Whatever. Just put it where you can see it everyday. It will help keep you focused.

    Never, ever forget what you are truly offering. This is the core of your business!

    Bravo! You are doing a great job so far!

    I'm excited because I rarely see this here in the KHE anymore - Someone who has actually written down their goals, narrowed their services, and nailed the true value of their business. Thank you!

    (Am I using too many exclamation marks?)

    Anyway, I wanted to point this out to you before it slips away.

    Now, I need to come up with some taglines...hopefully something that has both concepts: organizing kids spaces and making life easier for families. We dont have to have both, but it wouldnt hurt.

    I'll be back. It may be tomorrow night.

    - Blaine Wilkerson
  • Posted by chief024 on 8/25/2014 at 11:19 PM Author
    Thank you all for taking the time to help me and offer your advice. I am learning so much and looking forward to continuing this conversation.
  • Posted by Blaine Wilkerson on 8/27/2014 at 12:33 AM Accepted
    Ok...I have been digging around for inspiration. Here is what I have so far:

    Your Fairy Organizer - Turning Kid Space Disaster into Happy Ever After!

    (A little twist) The Fairy Organizer - Turn Your Kids Room Distaster into Happy Ever After!

    Your Fairy Organizer - Happy Ever Afters for Your Kids Rooms Disasters!

    Your Fairy Organizer - Creative Kids Room Make Overs

    Your Fairy Organizer - Clever Solutions for Kid Room Clutter


    Some random words and phrases that came to mind:

    Clever Clutter Concepts

    Happy Ever Laughter

    Making Life Easier

    Transform
    Cast
    Custom
    Sort
    Form

    Dreams come true

    Grant

    More space, more time, more life

    More Space, More time, For Life

    More peace, more love, more family

    Granting Parents a Happy Ever After

    More Space, more time and laughter...for Happy Ever After!

    I think my brain just went numb... ;)

    If anything, it's a start. You should take your time and really try to use verbage that relates to your audience persona and your own brand personality. A lot of it depends on knowing exactly who you are targeting, as well as your own personality.

    I do not recommend doing this in reverse (e.g., picking your tagline first, then building your target audience based on those who are likely to respond = the wrong way to approach this).

    It may behoove you to hire a marketing consultant to help you map out a course...give you some steps to follow. I dont think you need to put anyone on retainer. You seem saavy enough to do most of this yourself. But investing in some guidance to help get you going in the right direction wouldn't hurt. Think of it like paying a personal trainer or physical therapist for a few sessions.

    Of course, there are tons of high quality free resources out there. Check out the links I posted in this question: https://www.marketingprofs.com/ea/qst_question.asp?qstid=43351

    Just had a thought. Testing different taglines in PPC ads, landing pages, email marketing, etc may be beneficial as well.

    You want to chose a tagline you are proud of. Something you don't mind saying out loud to others. If it makes you cringe or feel silly, it may not be the best one.

    I hope this helps get some juices flowing. I'm still following this post, so please feel free to respond, ask questions, share any new ideas, tell us your fears, or whatever you need help with.

    Take Care!

    - Blaine Wilkerson
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