Question

Topic: Taglines/Names

I Need A Tagline For A Procurement Portal

Posted by Anonymous on 9/3/2014 at 5:55 AM ET 25 Points
I need a tagline for a procurement portal which will target the procuring entities, SMMES and government to use. In which they will upload tenders and any future procurement plan. I need to market this to the business community.
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  • Posted by mgoodman on 9/3/2014 at 1:21 PM Accepted
    Can you be more specific about your target audience? "The business community" is pretty broad. Where? Why might they want to use your portal? What's the benefit for them?

    What is the name of your company? Does it clearly communicate what you do? Is that what you need the tagline to do? If not, what is the goal of the tagline? Why do you think you need one? What should it communicate? Where will your target audience see/hear it?
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