Question

Topic: Taglines/Names

Tag Line For Coaching Business

Posted by Anonymous on 9/9/2014 at 7:32 PM ET 50 Points
I'm looking for a short, noticeable tag for a new coaching business that is for business people - both owners and executives. While other services will be offered, a core tenant is accountability coaching....getting people to focus on what is critical, changing habits that keep them from making significant change. It is also about making "business matter" in the sense of integrity, ethics, life purpose without using these exact words.

Some ones I've come up with - but fall short are:
Changing What Counts
Creating What Counts
Life Work That Counts

Other services could include content development, speaking, workshops, webinars on getting to what is crucial, workplace communications, getting started in e-commerce. Consulting, actually doing some projects, could be possible. (second paragraph here is all secondary).

Thanks if you have a creative writing knack!
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RESPONSES

  • Posted by peg on 9/10/2014 at 12:25 AM Accepted
    If your target is business owners and executives, then your tagline should be direct and specific. Don't be afraid of a definitive, specialized tagline, because the market is flooded with coaches who promote their services in soft, generalized terms that mean little -- and might even be antithetical -- to driven business leaders. One thing is for sure: If your tagline tries to be all things to all people, it will be too watered down to get traction in any market segment.

    So, here are some examples of more specific taglines for business owners and executives in your target market:

    Coaching executives to lead change through integrity
    Guiding business leaders through challenge
    Renewing the inner strengths of business owners and executives

    Good luck!

  • Posted on 9/10/2014 at 9:51 AM Author
    Thank you. Good thoughts.
  • Posted by Veslebert on 9/11/2014 at 4:09 PM Member
    Hi

    My suggestions:
    - Your decisions, your actions
    - Insights for Action
    - Insights for Change


    Good luck,
    Alberto
  • Posted by mgoodman on 9/11/2014 at 5:34 PM Moderator
    What's the name of the business? Ideally the name and tagline are developed together, so that the target audience gets a sense of the important and unique benefit you offer.

    BTW, who exactly IS the target audience? "Business owners and executives" includes several million people. There's no way you can serve them all.
  • Posted on 9/11/2014 at 5:45 PM Author
    Thank you. I am taking all thoughts into consideration and continuing to sort through words and phrases.
  • Posted on 9/20/2014 at 8:17 AM Author
    Thank you everyone. This was a good process. Through several iterations over a number of days, I have a new tag for my business:

    Business Matters
    Coaching Leaders to Achieve Their Potential with Integrity

    I have lots more work to do but good to have this foundational work completed.
  • Posted by peg on 9/20/2014 at 2:26 PM Member
    Nice job, Linda! Well done!
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