Question

Topic: Advertising/PR

Should The Client Receive Contact Info For Leads?

Posted by steveh123 on 9/23/2014 at 8:19 PM ET 125 Points
I hired a marketing/PR agent to promote my company. Agreed upon services were monthly development and distribution of PR reports to local and online press wires, Facebook posting, monthly newsletter, and development of strategic partnerships (4-6 projected).

3 months were spent solely writing bios, company statements, etc. When it was time to develop partnerships, I requested the targeting of corporations. Without my knowledge she took this as a que to discontinue the press releases that were supposed to continue and that we spent 3 months working on bios/company statements for. (after only 1 submission)

The final 3 months of the contract she focused on developing relationships with corporations. She made about 25 contacts and was unable to make ANY meaningful connections. Upon termination, I requested the contact info for the companies contacted and she gave me only 5 names stating that she deleted the info for all the non-interested companies. I am certain that she knows people at a few companies, but not most of them.

Should I have received the contact info for these leads or not?

Is it negligent of her to discontinue the press releases and to delete contact info for the marketing leads?
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RESPONSES

  • Posted by Gary Bloomer on 9/25/2014 at 6:08 PM Accepted
    As Randall (MONMARK) and I know full well (because we've both been on the stinky end of it), unless you have the terms of service and all deliverables clearly outlined in writing in advance and
    in contract form that you have both signed, you have little recourse.

    I agree that you ought to have received the content you paid for, whatever format it was in, but unless and until you have a signed contract with which you can then apply leverage against the supplier, well, until then you've got bugger all I'm afraid.
  • Posted by steveh123 on 9/25/2014 at 6:43 PM Author
    Thanks for the answers!!

    I'm not looking to sue or anything. Just really irritated. The signed contract did specifically say that press releases would be submitted monthly. Just FYI.

    Regarding the leads, I just wanted some unbiased opinions as to if I am right in expecting to receive them.
  • Posted by Jay Hamilton-Roth on 9/26/2014 at 11:57 AM Member
    Negligent? Probably not. It all depends upon your contract and regular communication with them (Had you been asking for such information during the contract?). If they contacted organizations on your behalf through your mail server, perhaps the contents of emails would be available to you with help from your IT team.
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