Question

Topic: Strategy

The Growing Business

Posted by paulmusumba9 on 9/25/2014 at 6:50 AM ET 250 Points
What are the challenges that get the growing business owned and managed by individuals who has no skills in business when the newly employed staff who has skills tries to introduces new methods of marketing products such as advertisement using social media he is considered to be using money wrongly by business owner?
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RESPONSES

  • Posted by telemoxie on 9/25/2014 at 8:29 AM Member
    it is hard to give advice without more information. For example, how long has the business been in business? If they have been in business for five years or more, maybe they know something about how to run a business after all.

    I don't know what your role in the business is (are you an owner or a manager or a frustrated self-proclaimed marketing expert) , but it has been my experience that many recent graduates overestimate their relevance and value of their marketing degree. And many successful organizations change slowly.
  • Posted by mgoodman on 9/25/2014 at 10:21 AM Moderator
    Your question really isn't clear. Can you be more specific?
  • Posted by Gary Bloomer on 9/25/2014 at 12:55 PM Member
    Dude, walk away. If you are the new guy and you have ideas that the boss won't fund or cannot see the benefits in you'll drive yourself nuts attempting to get them to listen. The lights may be on but trust me, no one's home. Walk away.
  • Posted by paulmusumba9 on 9/25/2014 at 1:04 PM Author
    Hi telemoxie it with great delight that your response is related to my question, as you have put it graduates make an overestimate of the budget without considering the cost of the business
  • Posted by Peter (henna gaijin) on 9/27/2014 at 11:06 PM Accepted
    Organizations do change slowly, if at all. Social media works for some businesses/markets, but not all. Maybe the new employee could ask to do a test and then track results. This will tell the boss whether it is really working or not.
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