Question

Topic: Advertising/PR

Celebrity Endorsement

Posted by thabongwenya3 on 125 Points
I am an artist manager to a young female Hip Hop artist in South Africa.

With the success of media attention received, I have identified the need to involve a local South African brand to endorse the promising artist.

The brand in question is Mofaya Energy drink Co-Founded by an undoubtedly renowned South African media Mogul, Sbusiso 'DJ Sbu' Leope.

The vision & mission for Mofaya is, and I quote: Sbu also explained that with every can sold; money will go towards educating one child in South Africa.

ā€œ#MoFaya will take at least 100 students to university/year starting 2016 & create at least a 100 entrepreneurs/province per year,ā€.

My reason for selection of my artist being endorsed by Mofaya is primarily based on appealing to a segmented audience.

The artist, Chazz Le Hippie, is a 17 year old who has developed a generic following who most are the students which Mofaya wishes to appeal most to & assisting in engaging entrepreneurship programs & scholarships as the vision & mission suggests.

I would appreciate assistance in developing a proposal for this project as it will benefit the South African business landscape & ensure a bright future for tomorrows leaders in business.

My contact details are below: [Contact info deleted by staff. This information belongs in the Member Profile]
I would highly appreciate the assistance.
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RESPONSES

  • Posted by Gary Bloomer on Accepted
    What is your budget? What is your ideal timeline?

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