Question

Topic: E-Marketing

Good Trade Magazine For Health Insurance Marketers

Posted by Anonymous on 11/13/2014 at 4:16 PM ET 125 Points
I am hoping you can help.

We are looking for the most reliable trade magazine that Marketing professional in the Health Insurance arena read. We sell interactive content for the the web, and health insurance is a key industry to reach out to. We just need to make sure we are reaching out to the right people.

Also, any suggestions on where to buy email lists that are full of marketing decision makers in the health insurance field would be appreciated.

Thanks!

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  • Posted by Gary Bloomer on 11/13/2014 at 5:35 PM Accepted
    My best advice is to join end review healthcare marketing groups on LinkedIn.

    In these groups you probably want to give great advice that's non-sales based.

    Once you've built up a reputation for providing useful content, you might then want to ask people you're connecting with which magazines they read on a consistent basis. You might also want to start your own group. Here's a link to a list of healthcare marketing groups on LinkedIn: https://www.linkedin.com/vsearch/g?keywords=Healthcare+Marketing&sb=Gro...

    Finally, rather than thinking of reaching "the right people" (in truth, there's no such group—it implies that the people you're not reaching out to are somehow wrong, which is a tad judgmental), instead, consider thinking about reaching the audience who are most likely to be highly receptive to your message. It's a subtle shift in thinking that yields powerful returns.
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