Question

Topic: Taglines/Names

Tagline For Prevention & Treatment Of Arthritis

Posted by mercado_gabrielmark on 12/10/2014 at 10:19 PM ET 250 Points
i would like to ask for tag lines of a supplement to be given to patients with osteoarthritis. the goal is to prevent and treat osteoarthritis with a oral powder solution to be given once a day of 3 months.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/11/2014 at 8:02 AM Accepted
    Will the patient be shopping for the supplement and choosing it themselves -or- will their medical provider be prescribing it? If the latter, you don't need a tagline. If the former, then tell us how this supplement is different/better than the competition? How can you prove it?
  • Posted by mgoodman on 12/11/2014 at 9:58 AM Accepted
    Where?

    It's important because in some places you can't make efficacy claims for supplements. Important to make appropriate, supportable, legal claims in the name/tagline, and/or to make it clear that this is a supplement, not a medical treatment.

    Does the supplement have a brand name? How is it identified?
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