Question

Topic: Branding

I Need A Bi-line For Client Brand Of Merchandise.

Posted by Anonymous on 3/13/2015 at 9:44 PM ET 125 Points
I have a client who is a re-seller for clothing, equipment and accessories for Cheerleaders. She named the Company Go Cheer Gear and her main customer target is cheer-leading coaches. When I asked her business goal, she stated, "I want to help make coaches job easy (One stop shop)." Obviously, I don't feel that her suggestion is appropriate or a good match with the line of merchandise.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/14/2015 at 9:32 AM Member
    Are you asking for a second opinion about her business name or are you looking for a tagline for her business? In either case, we'd need to know more about the business, including: where her coaches are (middle school, high school, college), why they'd choose to buy from her (instead of their existing suppliers), and anything that would distinguish her offerings from the competition (not simply "1 stop shopping")?
  • Posted on 3/14/2015 at 11:14 AM Author
    I am looking for a tagline. Her business services high school and middle school coaches. She wants to distinguish herself as a supplier who can save busy coaches time when ordering team uniforms, supplies, etc. because they do not have to go to one supplier for uniforms, one supplier for shoes, one supplier for pom poms, etc. Unfortunately, the client was unable to articulate any other reason why someone would buy from her as opposed to anyone else; I tried to glean that information from her, but was unable to get anything. However, in the "school sports arena," this is a value-added benefit.
  • Posted by Jay Hamilton-Roth on 3/14/2015 at 1:42 PM Accepted
    Your (Cheerleader) Team Supplies Superstore
    Your School Team Superstore
  • Posted on 3/14/2015 at 2:19 PM Author
    Thanks
  • Posted by Shelley Ryan on 3/30/2015 at 2:55 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been any activity in at least 10 days.

    Thanks for participating!

    Shelley
    MarketingProfs
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