Question

Topic: Advertising/PR

Non Conventional On The Ground Event Ideas For Bp

Posted by p14vartikag on 4/14/2015 at 7:18 AM ET 250 Points
Require some creative suggestions for the on the ground activities that can be conducted to promote a brand like auto/fmcg/apparel/healthcare/banking etc.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/14/2015 at 9:19 AM Accepted
    To what specific audience?
    With what specific product/service benefits to the audience?
    What have you tried to-date?
    What's your budget?
  • Posted by Gary Bloomer on 4/14/2015 at 3:18 PM Accepted
    Auto/fmcg/apparel/healthcare/banking are categories rather than brands. What specifically are you aiming for?
  • Posted by p14vartikag on 4/20/2015 at 12:56 AM Author
    Audience:- Kids and their Parents
    I am looking to conduct an event wherein people would be encouraged to come out of their homes and involve in outdoor activities on a weekend.
    I wish to integrate various brands with the event so as to receive sponsorship.
    I need creative ideas for those events.
  • Posted by saul.dobney on 4/20/2015 at 5:23 AM Accepted
    Towns, villages, fairs, festivals, sports all look for sponsorship - turns out it's hard to get, and probably not sufficient on it's own to make an event profitable or worthwhile - the event has to deliver a lot to participants and attendees first before sponsors start to become interested.

    If you do the numbers, an event that appeals to 100 people might just be worthwhile to a small local retailer. For 1000 people more local businesses might be interested. 10,000 and upwards with a targeted audience and bigger sponsors might consider you. 100,000 upwards and you have a major event. Your challenge is that managing large events is not so easy - you need facilities, safety, refreshments, ticketing, promotion, insurance, medical assistance, seating, marshals etc. Think of any sports or music event and the number of people involved in planning, set up, running it and tear-down.

    If you're just looking for ideas then Red Bull are probably the masters of event-based promotion.
  • Posted by Shelley Ryan on 4/30/2015 at 1:59 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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