Question

Topic: Other

E-platform Building - Best Practices

Posted by ioanahardy on 6/5/2015 at 8:50 AM ET 250 Points
I am in the process of helping out to build an e-platform. Can you help with ideas on where to find a good book or interesting informations on e-platforms (such as trip advisor, or the food recipes website, etc.)? I would like to have more inputs on what works, what doesn’t, how information should be provided, importance of picture or not, if people should be able to give an advice, etc… Basically, what are the best practices and key principles to build a successful platforms. Thank you in advance for your help. Ioana
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RESPONSES

  • Posted by Gary Bloomer on 6/5/2015 at 1:11 PM Accepted
    The term "e-platform" is somewhat vague. What will this website do, who is it for, and what's its purpose?
  • Posted by ioanahardy on 6/5/2015 at 2:06 PM Author
    Hi Gary, I believe you can call it a website which is used to sell products and services and to engage with its customers. The target is sustainability specialists in b2b or b2c companies. The products and services are sustainability related and are e-learning modules, tools etc. As I am new to 'platforms' I am looking for comprehensive and practical info. I already searched amazon, google etc but only found very generic info. Hope this clarify a bit more my question. Thank you Gary. Ioana
  • Posted by Jay Hamilton-Roth on 6/6/2015 at 12:22 AM Accepted
    The best practices are those that connect with your target audience. So, it all must start from their needs, perspective, and your competition advantage. From there, there's a lot of learning from your visitors on what they like and don't (using analytics to help give you data). Ultimately, it's about the curated conversations you're able to conduct with interest visitors. As a clue, ignore the technology initially and focus on the experience you'd like to have with someone visiting your storefront. What image do you project? How are they greeted? What do you ask? How do you encourage them to return. Once you understand the human needs, then translate to a technology platform that supports that quality of interaction.
  • Posted by Shelley Ryan on 6/19/2015 at 6:20 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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