Branding - I need a simple memorable name from Anonymous: MarketingProfs Question 44361

Topic: Branding

I Need A Simple Memorable Name

Posted by Anonymous on 7/21/2015 at 2:02 PM ET 125 Points

I need a simple and memorable name for a school transportation company.

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Posted by Jay Hamilton-Roth on 7/21/2015 at 11:13 PM Accepted

Who are your target audience? Where are they located? Why would they choose to hire your company (instead of any of your competition)? When?
Posted on 7/22/2015 at 10:23 AM Author

Charter and Public Schools. Commerce City CO and surrounding areas, We are local and can provide that personal touch instead of that national corporate mentality. Want to be rolling by September.
Posted by Gina G. Scala on 7/28/2015 at 1:03 PM Accepted

While you've said you are local and can provide the personal touch, what does that mean? Just because you know your target audience by identification it doesn't mean you KNOW your target audience. And remember a memorable name doesn't always translate into a name people are going to remember. The shortest distance between two points is a straight line. It might be helpful to remember that.
Posted by Shelley Ryan on 8/18/2015 at 6:00 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs