Know-How Exchange : Taglines/Names

If your name is known for your target audience, then incorporating your name could make sense. For everyone else, the initials don't mean anything which doesn't help your name at all.

What about the word "renegade" do you like? Are you trying to say your approach is very different from other teachers? Or you work with students who other teachers have a hard time working with?

What region are you located in?

In the Midwest, Wisconsin

I don't get it. What do "DMG" and "renegade" have to do with horse training? Why do you want to limit yourself that way. Good names should communicate the positioning benefit to your target audience -- give them a compelling reason to consider you. DMG certainly doesn't do that. And "renegade" might or might not, depending on what you're really trying to communicate.

Who exactly is your target audience, and what unique benefit will they realize if/when they become students?


Aside: How is it possible that your name is Barbara Ekker but your initials are DMG?

I'm looking for ideas for my daughter.

Who exactly is the target audience, and what unique benefit will they realize if/when they become clients? Why should someone in the target audience choose your daughter as their trainer? How is she different from/better than competition?

If she is serious about this as a business then she needs to first understand the target audience, their needs, values, etc. It's not about doing what SHE wants to do, but about delivering what the target audience wants/needs.