Question

Topic: Branding

Branding Names And Trade Mark.

Posted by Anonymous on 12/18/2015 at 8:48 AM ET 125 Points
hello, i'm about to open a banquet with catering services and i'm in search of a catchy and fresh name for that even a trade mark, which will add one more star to my place and of course a place of attraction.

Please suggest me good name for my banquet and catering services.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/18/2015 at 12:52 PM Accepted
    What is notable about your business? Who specifically would be interested in using your services? Why? Where are you located? (Aside: Catchy and fresh may spark an initial small interest, but usually aren't long-term beneficial - unless you've got the budget to keep educating the public about your name/benefit.)
  • Posted by Gary Bloomer on 12/19/2015 at 12:11 PM Accepted
    Please define "catchy and fresh name". What star are you referring to?
  • Posted by mgoodman on 12/19/2015 at 6:51 PM Accepted
    A name that's "catchy and fresh" is a sign that you are more interested in amusing your target audience than delivering an important and unique benefit.

    Who IS your target audience? Where? How do people select a catering service? Is it based on how "catchy and fresh" their name is?

    What makes you different from, and better than, your competitors? Why should someone select YOU?
  • Posted by Shelley Ryan on 2/22/2016 at 4:45 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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