Question

Topic: E-Marketing

How To Best Word My Advertisement

Posted by tmpaccount4me on 4/22/2016 at 9:25 PM ET 250 Points
Howdy all! I'm a graphics and web designer, I get a lot of visits to my advert regarding banner designs but there's clearly something missing because they come, they look, but they don't buy.. so my assumption is they do want a banner designed or some sort of advert but not from me for whatever reason. It can't be my sample designs as their pretty good compared to my competition. Here is my advert:

Looking for an attractive eye catching advert/banner design for your new product or service? You've clicked the right link!

What's on offer:

Website Banners
Website Ads
Google Ads
Facebook Covers
Twitter Covers
Facebook Ads
Youtube Covers



I will deliver your files in HD png & jpeg format.
All designs are unique and will NOT be found elsewhere. I do not use templates.

Size Restrictions
Max width: 851px
Max Height: 400px

If you have very specific needs, please message me before ordering so we can come to an agreement.

To make life easier for my customers and keep the costs down I offer unlimited revisions.


Getting Started:

There are a few thing's I will be needing from you:

Advert/Banner Dimensions
Images you might like to use
Colors you'd prefer (optional).
URL & advert text


pssst: you don't pay a penny until you get your design.

——————

Any advice would be great! My advert has had 114 views and they've left without so much as asking a question.. is there something wrong? I'm not a marketer, I've never done marketing.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/23/2016 at 8:23 AM Accepted
    What are the keywords people have searched on to find your page? It may be simply people are searching for something unrelated that your advertisement ranks well for because of the keywords. Were the 114 views of different people, or of search engines? What's missing from your advertisement is why YOU are the best as what you do - and some proof (your banners bring 18% more sales, for example).
  • Posted by mgoodman on 4/23/2016 at 12:43 PM Accepted
    You need to focus on the unique and compelling BENEFIT you deliver, not so much on the component parts and what services you offer.

    Why should someone hire you? How will their lives be better? What is their ultimate goal? Why are you the best way for them to achieve that goal?
  • Posted by cookmarketing@gmail. on 4/25/2016 at 9:10 PM Accepted
    Start my researching your customers - not you. Both Mr. Hamilton-Roth and Mr Goodman are correct.

    You must begin looking at your company and it's offerings from your customers 'eyes'. It is not what you think you need to say, you must say what they want to hear...if you want to drive customers to your site - adhere to the two gentlemen...it's when they get to your site that you must relay to their needs - solve their problems with a good value.
  • Posted by Shelley Ryan on 7/8/2016 at 5:03 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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