Question

Topic: Branding

Christian School Tagline Needed

Posted by tlandes71 on 7/22/2016 at 1:34 PM ET 250 Points
I have recently taken over at a church preschool. The name is Park Ridge International Preschool. We are planning to change the name back to Park Ridge Christian Preschool. We are in a very diverse area which is why it was call "international". We would like to add a tagline to the christian preschool name that lets people know that we want to include all cultures but that we teach about Jesus.
Thanks in advance for any ideas!
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RESPONSES

  • Posted by mgoodman on 7/22/2016 at 3:43 PM Accepted
    What is the unique and compelling reason parents send their kids to the school? That's the idea you want to capture in the tagline. What makes you different from, and better than, other preschool alternatives in your area?

    In some places "Christian" would be a dog whistle to let people know there won't be any Jewish, Muslim or Atheist children. You want to be sure you don't reinforce that bias and play to the bigots -- especially if you are serious about including all cultures. (Are you sure you really want to include all cultures?)

    Why not leave the name alone, and insert "Christian" in the tagline (if you must)? Better still, why not teach the Golden Rule and the importance of kindness and respect for all. Why limit yourself to Jesus and exclude non-Christians?
  • Posted by Gary Bloomer on 7/23/2016 at 9:52 AM Member
    How is it possible to include all cultures but to teach only about Jesus?
  • Posted by cookmarketing@gmail. on 7/24/2016 at 10:34 AM Member
    Golden Rule Taught Here...All Welcome
  • Posted by Chris Blackman on 7/24/2016 at 10:23 PM Member
    What's your objective? To attract more registrations?

    Or to limit registrations only to parents seeking a strictly christian educational context?

    Regardless, you could explain your pedagogical approach and values on your website better. I didn't get any idea about what you see as your vision and mission from what you currently show.

  • Posted by Mike Steffes on 7/25/2016 at 7:42 AM Member
    Park Ridge Christian Preschool
    "Jesus welcomes all cultures"
  • Posted by tlandes71 on 7/26/2016 at 5:39 PM Author
    We welcome anyone, however we teach a bible based curriculum. We have many children who are not from Christian families and they are aware of what we teach. I would like to have a tagline that expresses the outreach and bible based teaching for marketing, ie. flyers, posters, mailings, etc.
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