Know-How Exchange : Branding

I would like to urge you to consider a broader vision. It sounds to me as though you are basically dealing with hospitality. As you begin to work with clients in the hospitality industry, you will almost certainly hear of additional opportunities to provide services and make money. I would encourage you not to shut the door to any form of expansion or new venture because you have painted yourself into a corner with an overly descriptive company name.

I would encourage you to pick something of local cullture and language which expresses the spirit of welcome. For example, in Hawaii, the word "Aloha" could be used, and a company name such as, "Aloha creations" could incorporate the spirit of welcome with your creativity and flair. And it would keep the door open for other products and services, such as flower arrangements, handmade gifts, and a variety of things.

But you are not in Hawaii. And so maybe you could find a locally used word which would express and celebrate your local culture without restricting potential future business activities.

You mentioned that you have a bit of competition from flower shops. Consider this for a moment. Which would be better, Flower shops beginning to sell edible arrangements and competing with you, or you optionally selling flowers and competing with them? Don't slam tthe door to future business in your own face by trying to be cute and fancy with an overly descriptive business name.

Rather, go get some corporate clients. Meet with them and find out what their problems are and how you can solve them. Continually reinvent and expand and improve and change your business over time to better serve your repeat corporate customers. If you do that, you'll have more revenues, happier customers, more diversification, and a brighter future. Good luck.