Question

Topic: Taglines/Names

Title For Avon

Posted by defrank32 on 8/22/2016 at 11:08 AM ET 25 Points
I am starting an Avon business and I need a catchy headline, title, and tagline. I want to run an website business.
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RESPONSES

  • Posted by mgoodman on 8/22/2016 at 12:26 PM Accepted
    1. Who is your primary target audience? Where? What do you know about their values, beliefs, attitudes, awareness, habits and practices?

    2. What unique benefit do you offer them? Why should they buy from you?

    3. How will your target audience find you? Do you have a marketing plan?

    4. "Catchy" is probably not the best goal for the headline, title and tagline. "Catchy" suggests you don't really have a compelling reason for a person in your target audience to engage with you, so you are going to side-step the issue by amusing or entertaining them with "catchy."
  • Posted by Shelley Ryan on 10/28/2016 at 5:14 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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