Question

Topic: Student Questions

Total Exposure Measurement

Posted by Anonymous on 3/3/2004 at 1:17 AM ET 75 Points
A great deal of controversy exists over the accuracy of the total exposure of magazines, do you think this measurement should be used? why or why not? what would you use in its place???
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RESPONSES

  • Posted by Chris Blackman on 3/3/2004 at 1:42 AM Accepted
    No, you have been misinformed.

    There is no controversy whatsoever.

    Publishers merely interpret their sales and pass-on rate statistics to the best of their ability, and with their own interests in mind.

    BTW, I'll certainly give this some further thought - when does your assignment have to be handed in?

    Have you seen the new Student Ques area?




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