Question
Topic: Social Media
Facebook Ad Account
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I'm the marketing manager of a UK based charity. At our charity, Facebook advertising is used to promote events and activities that target audiences can get involved with. The ads have been placed using a targeting model that has been in use for sometime (more than 3 years).
The targeting model is based on interests such as running and related pages the target audience 'like' as a secondary interest. So for instance, the target for a marathon advertisement would be running and environment.
In recent months, some issues have been encountered with the ads, which has caused some ads to be reviewed through Facebook's policy.
My question is, are the ads being reviewed because of how targeting has been done, or what is in the copy of the ad or landing page?
Thanks in anticipation.