Question
Topic: SEO/SEM
How Is Paid Search Different For Software?
Can anyone answer, in detail or just in basic points, how paid search (or IF paid search) is different for software versus for products? I know that Google ads show up just the same for related tangible products or for related software products, but I was wondering if there is a little more finesse to the question than their appears to be at face value. Any kind of help would be appreciated. Thanks!
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