Question

Topic: Branding

Should I Group All My Products In One Website?

Posted by svprdga on 7/7/2020 at 12:52 AM ET 125 Points
I am a professional programmer who specializes in creating mobile applications.

I have right now 6 applications working and generating revenue. It is important to say that they are independent and unrelated between them.

I want to boost my downloads by creating a website, but I don't know if:

- Gather all of them on one single website.
- The site would have my brand name and an individual section for each application I have.
- If I would do that, I could add common resources like ethical principles, etc.

Or:

- Create a single website for each individual application, focused only on that particular app.

I would like to know your opinions on which is the best way to proceed in order to improve my app's online presence.

Thank you.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/7/2020 at 9:08 AM Accepted
    Since you said that they are independent and unrelated, it makes sense to create separate web pages for them. You could create a single website for your company's work, and highlight each of the apps on their own page. That would make sense if you want focus attention on your company.

    If the only goal is to get more people to see apps that they are interested in, then I'd recommend separate websites. You can then tailor the site to the specific audience you're trying to attract. Though, six websites is six times the work.
  • Posted by mgoodman on 7/7/2020 at 12:12 PM Accepted
    You will get best results if you create a separate website for each product/market. Of course, you will need to spend more time/effort managing 6 websites than 1 website, but if the goal is maximizing sales revenue then you will want 6 different, dedicated sites.
  • Posted by Peter (henna gaijin) on 7/8/2020 at 11:48 AM Accepted
    The benefit of separate websites is that having the wording of that site being specific to each product, those pages will do better in search engine results for the specific product.

    If you have one page for all, the wording will be too vague and won't help the search engine results.

    If the products were related where someone using one product may also use another, then there could be a benefit to having them on a single page. But it sounds like that is not the case.
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