Question

Topic: E-Marketing

How To Market A Development/design Agency?

Posted by Anonymous on 5/11/2021 at 3:24 PM ET 125 Points
Hi everyone, I'm just wondering if any of you have ideas for marketing an agency? The agency I work for develops websites for e-commerce brands, we have many big-name clients. We often solve complex issues.

So far our marketing has consisted of word of mouth and networking, and we have an excellent reputation in the industry. However, we want to take things further and be more active with marketing.

Any ideas?
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RESPONSES

  • Posted by mgoodman on 5/11/2021 at 5:26 PM Accepted
    Start by defining your primary target audience very precisely. Then talk with a few of them (10-12 is a good number for starters) to find out what they need/want, how they make decisions, etc. Then craft your benefit-oriented positioning statement and a creative brief for your marketing materials. Be sure you know what success would look like for your company.

    Treat your company as though it is one of your best clients. Why should they hire you?
  • Posted by Jay Hamilton-Roth on 5/11/2021 at 7:39 PM Accepted
    Also - Have you created white papers showcasing your clients' successes?
  • Posted by Mike Steffes on 5/12/2021 at 12:52 PM Accepted
    Unless your successful clients want to remain anonymous, find out what was said in the "word of mouth and networking", attribute those words to the successful individuals or firms, and go to market led by your record of successes. People want to go with a proven winner... nothing succeeds like success.
    Of course you'll have to backfill that with some regular benefit-oriented materials but that's just to give them some logical justification for their decision.
  • Posted by Shelley Ryan on 5/27/2021 at 9:48 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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