Question

Topic: Other

Ecommerce Baseline Figures For Retail

Posted by Anonymous on 3/10/2004 at 10:47 PM ET 125 Points
I am trying to find information on ecommerce. I am particularly interested in information pertaining to daily hit rates for consumer retail sites, click-through rates, proportion of visitors making a purchase, effectiveness of banner ads to generate traffic etc. Thank you in advance for your help.
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  • Posted on 3/10/2004 at 10:55 PM Author
    Thanks - I am mainly focused on the US / North American market.
  • Posted by Pepper Blue on 3/11/2004 at 10:33 AM Accepted
    Another suggestion that will provide you with invaluable information is to go to www.clickz.com

    They are a very rich soure of trends, statistics and excellent articles on e-commerce.

    Making it a regular read could be valuable time spent.

    Here is an example of a recent article:

    https://www.clickz.com/stats/markets/retailing/article.php/3317811

    I hope this helps you.
  • Posted on 3/11/2004 at 11:50 AM Author
    Thank you for pointing me in the right direction. I appreciate you taking the time to help me out.
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