Know-How Exchange : Advertising/PR

What can I say? Everyone has touched most of the bases.

Any major award is worthy of display, but I wouldn''t "bank" on it or put to much promotion behind it other than perhaps a plaque on your office wall and mentioning it in presentations, letters, etc.

An award won''t win you success and if you obcess over it by shoving it down client''s throats, it may have the opposite effect your wish to achieve.

Congrats on your award and I wish you more in the future!

I was pleased to see a number of people mention PR, its of critical importance and unfortunately underestimated by most of them.

For grabing the attention "- award winner" is one of the great and quick method and then getting the position in the mind of the customer. As far as the impact is concerned it is most of the time positive as it forces the customer to think logically a bou t you, your company, your products, you as a brand,you as a social entity, and that all in very different but positive perspective. Moreover, a PR is much worthy for a cutom e r than the marketing efforts made by the company for p r o m otio n. Customer''s mind slipes the names very easily and to re t a i n that the award is one of the great help for the compan y and industry to o.