Question

Topic: Research/Metrics

Roi/effectiveness Of Collaterals

Posted by Anonymous on 1/15/2004 at 2:04 PM ET 125 Points
I am trying to measure the ROI and effectiveness of a variety of marketing collaterals. We spend a lot of money on our various collaterals pieces, and we're trying to understand if this is money well spent.

Can collaterals ROI be measured? Are there effective proxy measurements of effectiveness that will point me in the right direction, even if a financial return is hard to calculate?
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RESPONSES

  • Posted by ReadCopy on 1/17/2004 at 6:25 AM Member
    I work in B2B and have developed a number of Marcom Effectiveness models (MS Excel) for DM, Advertising, Exhibitions and Brochures.

    If you email me (andrew.scaife@ntl.com) I will happily send them to you.
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