Question

Topic: Branding

What Are The Differences Between Big 4s' Branding Strategy?

Posted by Anonymous on 3/27/2004 at 8:55 AM ET 250 Points
Most people think the Big 4s offer same quality level services, therefore, price becomes the most important aspect in choosing from them. Is that true?
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  • Posted by Pepper Blue on 3/28/2004 at 2:19 PM Accepted
    For Dhananjay:

    The "Big 4" (actually I think right now it's 5, although this could change at any time) are the big house consulting firms:

    Accenture (formerly Andersen Consulting),
    BearingPoint (formerly KPMG Consulting),
    Cap Gemini Ernst & Young,
    Deloitte
    IBM Global Services / PricewaterhouseCoopers.

    For llp_211:

    For many large firms it has nothing to do with price, it's more because it is an almost automatic choice to turn to one of the Big 5 firms because they are often already on-site for another project.

    That's why IBM got into a couple of years ago, they didn't like seeing all that consulting money go by them.

    And like DavidatHaley said, nobody ever got fired for hiring IBM.

    I hope that helps.

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