MarketingProfs Conferences: Digital Marketing World

April 12: Social Media Marketing

Agenda

Can't join us for every session? Don't worry, you can catch all presentations on-demand later. You'll miss the chance to ask questions though, so do try to join us during the live sessions. Sessions begin at 11:00am ET (find your local time).

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10:30am ET Doors open

11:00am–12:00pm ET
(find your local time)

Local Social Marketing Research: Connecting Better with On-the-Go Customers

Speakers:
Ian Everdell, Manager, User Experience & Research, Mediative
Chris Pinkerton, Senior Account Director, Mediative

It's no surprise that consumers have made a drastic shift toward mobile platforms. As a result, now more than ever, location is influencing digital marketing strategies. Your brand has to understand this shift in order to be successful. In this session, Ian and Chris will share the results of their latest research study on location-based social behavior, and what these results mean for your marketing strategy.

You will learn:

  • How people use social media platforms while they are on-the-go to find the information they need
  • How social & mobile activity influence offline purchase decision behavior
  • Best practices for integrating location-based marketing with social media

12:30pm–1:30pm ET
(find your local time)

Keynote Presentation: Engage the World: Let Your Customers Know the Face behind the Logo

Speaker:
Ramon De Leon, Social Media Marketing Manager, Domino's Pizza Chicago

The marketing mind behind six Domino's Pizza stores will show you first-hand how to leverage social media to make your way into the hearts of his customers. Discover how to implement winning techniques within your company, and let customers get to know the face behind your brand!

You will learn:

  • How your customers can help you "sustain the barn" when a crisis hits
  • How a video can convey what a tweet cannot
  • How to find and empower brand advocates

2:00pm–3:00pm ET
(find your local time)

Narrowcasting: Making the Most of Your Connections

Speaker:
Amy Vernon, General Manager of Social Marketing, Internet Media Labs

Having more fans and followers has become a metric by which businesses are often measured in the social space. However, if we look at how conversations happen on social media, it has become primarily a means for broadcasting. In this session we will discuss the concept of narrowcasting and how to mine your followers for the people and conversations you're really trying to reach.

You will learn:

  • What narrowcasting is (and isn't)
  • How to find those followers you're really trying to reach
  • How to better engage with your current audience
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Sponsors

BizoHootsuite EnterpriseMarketoMediative

Symantec

 

 

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