From Data to Dollars: 5 Ways to Use Feedback to Drive Revenue

What if your best marketing asset wasn't a campaign—but a question?

Marketers who tap into the power of feedback don't just listen; they lead. From pre-campaign testing to post-event insights, feedback can uncover what really drives customer behavior—and how your brand can respond in real-time.

In this webinar, Asha Mackey, head of global demand generation at SurveyMonkey, will cover five proven ways to transform feedback into one of your most effective tools for driving revenue.

You'll learn how to:

  • Spot trends early so you can outmaneuver competitors
  • Refine messaging and creative with real input from your target audience
  • Prove impact and optimize performance through ongoing brand and customer feedback

Whether you're building brand equity or driving conversions, we'll show you how to turn feedback data into decisions—and decisions into results.

THIS SPONSORED WEBINAR FEATURES:

Asha Mackey

Asha Mackey is the head of demand generation at SurveyMonkey, where she leads strategic programs that drive growth, engagement, and pipeline. She's held marketing leadership roles at Cvent, where she led global campaigns, and GiftTree, where she built and scaled B2B marketing initiatives. Outside of work, she enjoys life with her husband, four-year-old, and husky, and she is currently trying to keep her garden alive.

SPONSORED BY:

Sponsored by SurveyMonkey
SurveyMonkey is the world's most popular platform for surveys and forms, built for business and loved by users. Our powerful capabilities and intuitive design help your marketing team make better decisions, create experiences people love, and drive business growth.
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KEY DETAILS

  • Date: July 24, 2025 — 2:00 PM ET
  • Length: 45 minutes
  • Presenter: Asha Mackey
  • Sponsor: SurveyMonkey
  • Topic: Customer Experience, Demand Generation, Measurement & Analytics
  • Price: $0

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