A Marketer's Guide to Customer Journey Orchestration

Traditional marketing has your marketing automation, campaigns, and touchpoints all planned ahead of launch. And once those plans are in motion, they can be inflexible and can fail to connect with prospects at crucial points of their customer journey.

But there is another way: customer journey orchestration, or CJO.

CJO is continuous, adaptive, and cross-functional, allowing you to guide customers from awareness to loyalty by responding to signals as they happen, not after the fact. And when CJO is done right, it helps you unify data, coordinate messaging, and improve outcomes across the board.

This session covers the essentials every marketer needs to know about CJO, including:

  • The roles technology and data play in orchestrating your customer's journey
  • Benefits customer journey orchestration can bring to your marketing team and business
  • Ways to implement and measure an effective CJO strategy

THIS SPONSORED WEBINAR FEATURES:

Christy Lee McCray

Christy Lee McCray is an associate account director on Acoustic's client services team. Christy excels in creating innovative strategies, optimizing tools, and fostering long-term business relationships that help clients drive successful email and SMS campaigns.

SPONSORED BY:

Sponsored by Acoustic
Acoustic is a global marketing and customer engagement provider delivering solutions that give brands a deeper understanding of their customers and the ability to act in the moments that matter. Our mission is to help brands build closer customer connections through data-driven visibility and personalized engagement.
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KEY DETAILS

  • Date: June 10, 2025 — 2:00 PM ET
  • Length: 45 minutes
  • Presenter: Christy Lee McCray
  • Sponsor: Acoustic
  • Topic: Customer Experience, Demand Generation, Marketing Strategy
  • Price: $0

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